Our Approach

At SDE we are unequivocally in love with events - and it shows in the extraordinary work and care we put into every party we plan. We believe it should be easy for you to unwind and enjoy your own party.

From our initial meeting, our goal is to get to know you, your families and infuse those qualities into your event to make it memorable, exceptional and super fun. Each of our events are designed around three elements – your individual style, personality and vision. Equipped with this information, we start the design process to create a personal, chic, distinctive party. We then bring together the perfect team of event professionals to execute a flawless event.

Our wedding design aesthetic is soft, romantic combined with a rustic elegance. For any event – wedding, social party or nonprofit – we love the juxtaposition of glam and rustic elements, combining crystal chandeliers with an elegant farm table. It can create a contemporary look with traditional elements – imagine mirrored tables offset with wooden vessels and cross back chairs. 

Each SDE Team Member has a different set of strengths that ensure every client has access to the latest information in planning their event. Our highly personalized approach to event design and production offers a boutique sensibility and unparalleled attention to detail. We believe every event is a story waiting to be told.

SDE talents are creative visionaries. SDE talents are in love with love. SDE talents care deeply about their clients and the events they host.  

Meet the team



Our creed is to go above and beyond for our clients and exceed all expectations resulting in amazing celebrations. Our clientele averages a median budget of $175,000 with an average guest count of 150-225. We have planned all types of events – distinctive weddings, private dinners for 10, memorable mitzvahs, high-end celebrity parties and fundraisers for 1,000. We specialize in creating the perfect team for our client and overseeing every detail. Pricing is based on several factors including, time of year, location, guest count and complexity of logistics.