Our Approach | Meet The Team

Our Approach

At SD Events we are unequivocally in love with events - and it shows in the extraordinary work and care we put into every party we plan. We believe it should be easy for you to unwind and enjoy your own party.

From our initial meeting, our goal is to get to know you, your families and infuse those qualities into your event to make it memorable, exceptional and super fun. Each of our events are designed around three elements – your individual style, personality and vision. Equipped with this information, we start the design process to create a personal, chic, distinctive party. We then bring together the perfect team of event professionals to execute a flawless event.

Our wedding design aesthetic is soft, romantic combined with a rustic elegance. For any event – wedding, social party or nonprofit – we love the juxtaposition of glam and rustic elements, combining crystal chandeliers with an elegant farm table. It can create a contemporary look with traditional elements – imagine mirrored tables offset with wooden vessels and cross back chairs. 

Each SD Team Member has a different set of strengths that ensure every client has access to the latest information in planning their event. Our highly personalized approach to event design and production offers a boutique sensibility and unparalleled attention to detail. We believe every event is a story waiting to be told.

SD talents are creative visionaries. SD talents are in love with love. SD talents care deeply about their clients and the events they host.  

Meet theTeam

                Tasha Bracken             Owner/ Principal Event Producer


           Tasha Bracken

       Owner/ Principal Event Producer

                 Priscilla Kwong                            Senior Event Producer


            Priscilla Kwong

                       Senior Event Producer

                  Lindsay Arenson                                     Event Producer


             Lindsay Arenson

                                Event Producer


Our creed is to go above and beyond for our clients and exceed all expectations resulting in amazing celebrations. Our clientele averages a median budget of $150,000 with an average guest count of 150-200. We have planned all types of events – distinctive weddings, private dinners for 10, memorable mitzvahs, high-end celebrity parties and fundraisers for 1,000. We specialize in creating the perfect team for our client and overseeing every detail. Pricing is based on several factors including, time of year, location, guest count and complexity of logistics.


2011 – Tasha Bracken, Clyde McCarthy Spirit of NACE Award

2013 – Tasha Bracken, Event Professional of the Year

2014 – Tasha Bracken, Wedding of the Year, National Association of Catering and Events

2015 – Renee Sabo, Wedding of the Year, National Association of Catering and Events


  • Reality TV (ok, maybe not all) 
  • Cookie cutter events
  • Uniformity clutter
  • Small dance floors
  • Traditional wedding cakes
  • Long wedding introductions 
  • Mason jars
  • Rubber chicken hotel meals
  • Banquet chair covers
  • Loud ballroom carpets
  • Cheesy formal photos


  • Photo booths with a twist
  • Events in unique venues
  • Family style dining
  • Margaritas
  • Mixing different textures such as plaids and stripes
  • Foie Gras, french bread and amazing red wine
  • Pets in weddings
  • Food donations after an event
  • French Macarons
  • Unique dessert bars
  • Bride Wars the movie